Friday 4 April 2008

4 MINUTES TO RULE THE WORLD



Well, he quest for world domination is underway, and you'd be lucky if you could throw a stick at the moment without it hitting something Madonna related.  Even I am contributing to the problem!  Ahh, I love to be the cynical blogger playing the part of the naysaying minority, but actually on this one I'm starting to come round.  The sheer genius of this campaign holds me in such enthrall.  Madonna's "4 Minutes" is currently the #1 Single, Video and Ringtone on iTunes.  The album is at #6 on pre-orders alone, and doesn't come out for another 3 weeks.  She is on the cover of Dazed & Confused, Q, Elle, Interview, Vanity Fair, and at least one tabloid every day.  The machine runneth over.  But is it deserved?  By anyones standards the answer has to be yes. She's still at the top of her game after 25 years of work and commands attention like no other.  

But for Madonna herself, this new album does seem like she is playing catch up.  Where once her music was ahead of its time (sometimes we didn't even realise it at the time) and her choice of collaborators not only brought them to the public eye but launched careers for them in their own right (Orbit, Mirwais, Price) she now has to go grovelling cap in hand to Timbaland and Timberlake seeking out the success they have brought to smaller shining stars like the Furtado.  I think it's the first time Madonna has been one step behind the pack.

No doubt the album will blow away the competition.  Going up against Madonna with an album must be a bit like the ant shouting at the polar bear.  Although she has arrived late at the party, something tells me her album will set a standard that others will have to follow.  Justin must be laughing himself to sleep on a daily basis.  Could someone please tell me how the nerdy one from N*Sync - the one with the wafro - ended up being one of the coolest and most sought after collaborators and producers in the world?  Methinks Satan owns another soul.  Here's a photo of Justin from the new Mike Myers film "The Love Guru" which looks very good. Trailer here

1 comment:

Anonymous said...

Saw the video on GMTV (why on there??) this morning - she looks totally amazing.....although why is she prancing around in flesh coloured control undies whilst JT has a scarf on? She totally rocks though...do you think she only eats steamed veg? Oh and I agree about your comment that once she was ahead of her time and now it's a bit like going cap in hand to Timberland (that rhymes!) to say make me cool!